Spotify E-Commerce Essay Example | Topics and Well Written Essays - 2750 words

Spotify E-Commerce - Essay Example On a day-to-day basis, the company utilizes technology in conducting their operations. Additionally, the management uses generic marketing strategy in products and services to consumers. In addition to using Apple airplay, Denon and Marantz, Logitech squeezebox, Onkyo Network-Capable Receivers and Sonos Digital Music Systems, the company employs a combination of marketing strategies in promoting their products to clients. According to Gilmour (2012), Spotify uses cost leadership, product differentiation and generic strategies in the market. As discussed in the report, innovations are vital to success at spotify. The discussion is highlighting the implications of technologies at Spotify, the types of technologies used by the company, and the information systems used in conducting operations at the company. The report’s aim was to analyze the strategies that Sportify uses in conducting its operations in the global market, thereafter make recommendations that will suit the intere st of the company. According to Sehgal (2010, p. 12), the report used online content in analyzing the stratagem that Sportify use in the market. The information was sourced from journals, books and sportify’s website. E-commerce Introduction Spotify TM is a Swedish company that offers a variety of entertainment services to consumers in different parts of the globe. The company has its head office in London but it still conducts some of its operations in Sweden. Additionally, the company offers services that include streaming of music and sharing of data via the internet (Eldring, 2009). Sportify TM works in conjunction with companies like Sony, universal records and EMI in ensuring that the company meets the growing demand in entertainment industry. Currently, the company serves more than twenty million customers on an annual basis. In 2010, records indicated that the company surpassed its initial target by supplying close to 10 million customers entertainment services. Profe ssionals in Stockholm came up with the idea of starting the company in 2006. Daniel, E. K spearheaded the process with the assistance of Martin Lorentzon. Thereafter, the two came up with software that offers clients registration to the site. Generally, Spotify TM has revolutionized the entertainment industry despite facing challenges in their operations. In 2009, hackers invaded the sites of the company and got away with sensitive information that belonged to clients. This contributed to major losses recorded in that year. However, the company was able to regain back its position with support from Founders funds. Besides, Spotify recruited Sean parker who reintroduced the winning strategies at the company. According to Porter (2008), the manager used a combination of marketing strategies and technologies in putting back the company to its positions. At present, Spotify is leading distributor of music in the world’s entertainment industry. Spotify TM Spotify is a cloud-based music-streaming process delivered via desktop and mobile phone. It was launched in October 2008 and offers subscribers access to a vast database of songs via the internet. In order to achieve this, Spotify TM uses many information systems, some of which are so unique to its operations. An individual could play Spotify music through their network devices, smart phones and mobile devices. Spotify also continue to innovate new features that enhances music listening from inside the house. It allows people to simplify their work and vitality as they develop an admirable in music catalogue. Additionally, Spotify availability is also found in UNIX, Microsoft spotify code windows and Macintosh. These sites contain